When it comes to small business start-ups, Search Engine Optimization for their website can be a tedious job. The similar concept of online marketing is even more menacing if you as a small business entrepreneur have a limited budget for having a marketing strategy and all. In addition, it will also be intimidating for you to spend money like your adversaries do.
But now you need not worry because in this post I will offer some effective ways through which you can also build an effective SEO strategy with your available limited budget. I would like to take this opportunity to declare the fact that although I will be providing effective ways but you should not have unrealistic expectations that you will able to compete with big heads in the industry with the ways offered by me. You have to understand that they are spending millions of dollars for the same and they even have decades of content.
These companies have got the initial start and now they are well established in the market. And needless to mention that they can easily beat you in the competition if you do not execute strategies in a right manner. But hold on my friend because there are certain procedures available through which you can have a significant online presence and of course you have to empty your bank!
Small Budget SEO for Big ROI
So you want to have strong, effective and reliable SEO strategy for your business that too with limited budget?? It is possible!! Happy? But for that, you have to manage your available resources and time both in an efficient manner. I am not saying you to rely on a big basket monthly budget of tons of dollars, instead of that just focus on your creativity and efforts to end up with effective SEO strategy.
Don’t get yourself lost in the complexities of technical information because SEO strategy incorporates aspects like branding, blogging, back linking, local SEO and much more. And of all of them require great – no massive knowledge.
Leave all these and start focussing on the tips discussed below to enhance your online presence and to make people impress with your minimal budget. Before dwelling into the tips I would like to clear that the tips will be effective for any given business and will be effective for every industry. But there are certain factors on which the success of these tips will differ like the intensity of the resources used, objectives set, targeted audience, etc. Now let’s start focussing on the tips.
1.) Emphasis on Posting Top-Notch Guest Blog Posts
Without having any second thought in my mind I can say that guest blogging is considered to be one of the most effective ways of strengthening SEO strategy. This is because guest posts help you to share your thoughts and knowledge with your targeted audience and also helps you to create back links.
So far there has been a lot of debate on the efficiency of the guest blog posting but as long as you don’t spam garbage content on the websites having low authority, guest blogging is no doubt a valuable strategy for SEO purposes when you have a limited budget.
Considering the fact that guest blogging is considered to be effective ways of building an online presence, it seeks considerable amount of time in order to perform some useful stuff like:
- Generate content of top-notch quality which is mainly intended for the readers of a particular website.
- Undertake research work in order to find relevant sites from your industry on which you can post your guest blogs.
- Try to follow and continue the relationship with your readers.
- Try to reach out maximum number of editors of the reputed blog in order to increase your online presence and to publish excellent content.
One should always keep in mind that the basic intention behind guest blogging is to offer your readers with valuable information. By doing so the online ranking will definitely see higher scale as search engines will start considering the business as an authority in the specific industry.
2.) Be more Specific for Long-Tail Keywords
First and the foremost thing is that you need to focus more on user’s intention while making your business strategy. The reason behind this is that online customers always look for better and quick response for each of their query without wasting their precious time. And the businesses with a minimum budget like you (don’t get disheartened) can do this by focussing on the usage of long-tail keywords instead of generic keywords.
Long-tail keywords are important because they are very specific to the requirement of the customers. In addition, they are more accurate as compared to their commonly searched variations. There are numerous benefits of having long-tail keywords instead of generic keywords, such as:
- Long-tail keywords are relevant for online searches and they are highly focussed.
- The level of competition is comparatively low with generic keyword variations.
- Usually intended for user-intent focus, content publication and production.
- The conversion level is higher because long-tail keywords offer highly qualified web traffic as well as leads through online searches.
Considering the fact that long-tail keywords will have the least number of visitors as compared to generic keyword terms but if you are working with a small budget then it is indispensable for you to focus on user intent and conversion levels. It is also evident that it is quite easier and affordable for specific keywords to rank higher than the generic terms.
The major reason behind the fact that long-tail keywords are of great importance for the firms having a minimum business is that Google continuously enhances its algorithm to work more efficiently for the content which is more relevant to specific search queries. Nowadays Google’s business model mainly relies on the top-notch high-party data as well as specific information for its massive audience instead of focussing more on generic keywords in the content to get higher online rankings.
Thus, the first step towards having a robust SEO strategy is to mainly focus on the requirement of the customers with the help of long-tail keywords.
3.) Optimize Through Local SEO
So you have a minimum budget and you want to have higher rankings on bigger stretch? Ok agreed….. But it’s crucial to inform that to have higher rankings for competitive keywords you need a great amount of capital, time and energy. There are numerous companies available over the web who are spending a huge amount of capital and they are working for years to achieve the milestone of top rankings. So, not to mention you are not an exception and have to lose your savings done so far.
Why don’t you aim for your regional or local market instead of national rankings? Agree that you have a limited budget and drop the idea to aim for widespread attention. It would be quite fascinating for you to know that dominating the local market will offer you with fast opportunity for growth along with high ROI. Isn’t it fascinating enough? So stop aiming for the large geographic area.
Check out some of the most important local SEO strategies through which you can easily gain complete in your local market and can enhance your online rankings.
I) Try to Create More Local Reviews
Having positive feedback from the target customers is always considered as an added advantage for the businesses. Customer reviews are highly beneficial for improving online presence and this is not yet, they are even very useful for the companies having minimum budget for SEO.
Local reviews now have become the integral aspect of word-to-mouth marketing. It also helps customers to have faith in the companies as there are occasions when they are not aware of the products and the services offered by the businesses. Testimonials and local reviews also have some other benefits such as:
- It is highly beneficial for new market entrants as it helps to build positive reputation among the targeted audience and will also ensure your authority
- It also creates a sense of trustworthiness in the minds of the customers
- The best part is that it helps to gain wide exposure in the online market and through online searches
Businesses having a low budget for SEO purposes should focus on the resources available in your local market and it can be done only through extensive marketing efforts. You can ask your buyers to offer you with a review just after the purchase and on the spot. One can also start marketing campaigns in which businesses can ask their customers to review and share their experience with the company (known as testimonial).
II) Have Local SEO and Google My Business Accounts
Wait! You have Google My Business account right? If not then what you have done so far? Complete this post and open My Google Business account. It is very important as it acts as a directory which is used by Google to show local businesses based on the search results done by online web traffic. This also helps businesses to get connected with its targeted audience and in addition, it also offers other perks, like:
- You can set up multiple locations for your business stores in case you have business in different region of a specific
- It helps you in showing your business on Google Plus, Google Maps and most importantly Google search results.
- It also helps you to highlight testimonials of your clients through which you can excel your sales.
- You can easily upload pictures and videos related to your business.
- It also offers you with a trusted platform and your targeted audience can quickly get information about the business hours, contact numbers and related directions.
Once you open My Google Business account, you will have great exposure in Google search results and it will help you to have direct interaction with your customers. Moreover, it will also help to enhance the rate of business conversion (from prospects to customers).
Don’t underestimate the importance of My Google Business account even if you don’t have any physical store. With this, you can enjoy number of privileges and can attract maximum amount of web traffic to your website. The best part is that it helps you to get higher rankings in search results.
III) Engage with Local Networking and Related Meetings
Hopefully, you have understood the importance of local SEO strategy so far. Needless to say that it is even more beneficial for a company having budget issues. In this context, it is crucial to mention that one should continue to build business authority in the local region with the help of networking. This is best for a business which is absolutely new in the market as with the help of local networking one can easily enhance customer awareness towards the brand.
Doing things mentioned above no doubt is beneficial but at the same time, it is also true that it is time taking procedure. Is there any better solution available? Well, the answer is yes! Businesses can easily organize meet-ups through local events through which they can acquire new customers and can build a partnership in the business community. One of the biggest advantages of having partnership with the local business community is that it helps to have an excellent back link profile as well as significant content.
Having a partnership with other businesses also means that it helps to gain access to the audience of other companies. For an instance, if you own a business of wedding photography then you can easily associate with local wedding décor store. So the content created by them will also be valuable for your target audience.
Another advantage of being associated with the local businesses is that it helps you to excel your strategy incorporated for content marketing and it will also enhance your back link profile.
Win web with pocket-friendly SEO strategy
The best thing about implementing SEO strategy is that it is ever-changing. So, you don’t have to worry if you do not have the sufficient capital to make effective SEO strategy. But yes, you have to shed a significant amount of time and decent creativity to rank higher and higher…. goes on…!
Keep three things in mind, keep posting guest blogs, focus on the usage of long-tail keywords and optimize your business based on local SEO strategy. You will see some great results for your business. With the help of these tips, you can easily reach out to your targeted audience without investing much on costly marketing strategies.