If you are working as a web designer for a considerable time, you must be familiar with the fact that it’s something more than designing. As an instance, apart from a designer, you might be a good marketer because you invest a lot of time to deal with your clients.
You might judge it as an effort of sales or customer support. However, it’s not limited in that only. Instead, it’s a kind of psychology. More or less, most of the business activities that we perform every day are aimed at fulfilling the needs of our customers and achieve 100% customer satisfaction. However, we do all of these without being sure about the client’s expectation.
Sometimes, it includes irrational suggestions and non-realistic statements. However, it doesn’t work well unless we know how to redirect a client towards the right strategy. It involves empathy, understanding and persuasiveness. Even there will be cases when you need to help your client to make the right decision that can help them in getting the most out of an investment.
However, the thing that you need to understand here is, the expectation of your clients may drastically differ from their need. It’s your responsibility to help them in recognizing the actual beneficial option. Check out how you can do it!
Always Go for Negotiation
Sometimes you may face clients who may come up with ideas that are not only costly, but at the same time; they can ruin the design. How can you handle this without harming the level of customer satisfaction?
Well, we need to hold a strategic mindset while sorting out this kind of issue. It means you don’t need to discourage their ideas. If you do so, they may feel insulted, which is never an appreciable condition.
Better, initiate a productive two-way communicative session. Probe the client as much as you can since it will help you in identifying their need. Naturally, your client will be able to make out that you are trying to help him with the most feasible option. This will surely help in enhancing brand value.
For instance, if your client is suggesting a colour that could harm the accessibility of the website, brief it to your client in calm and humble words. Make him feel that money is not the concern; what matters is the justification of the investment. In this way, you’ll be able to educate him/her, and surely, your effort will be appreciated.
Help them with the Guidelines and Parameters
The client is not a designer! It’s very natural for them to come up with the demands of designs that look aesthetically appealing. However, they may lack visibility parameters. In that case, you need to help him/ her with the guidelines that regulate the visibility of the website. You should also brief them why it’s essential to follow them.
For instance, they may ask you for the typographies that take too long to load. If you go by their recommendation, you’ll make them lose out on the UX. Of course, your client will not appreciate you for this!
So, it’s your job to inform them about the same. You should tell them that the purpose of being present online is to maximize your reach. Therefore, visibility is a priority! To make the things understandable and convenient, prepare parameters and guideline layout for them. It should look like-
- Take care of the legibility while selecting the typography
- Page loading time requires the highest level of optimization.
- The design elements should maintain the highest level of consistency.
- Navigation should be like a child’s play.
Indeed, there are other parameters; however, these are enough to have a satisfactory start. Educating your clients with the vitality of branding, ease-of-use and responsiveness and functionalism will help them to understand the objective of investing in website designing. Besides, they will start relying on you because of your adeptness.
Let Them to Look Around!
Sometimes a verbal explanation doesn’t work well. In that case, presenting a live demo simply rocks! Let them take a tour of their website so that they can analyze it from the user’s point of view.
You can also make them check with his/ her competitor’s websites and help them with the ranking factors of the same. Even you can put the examples of the websites that are quite poor I terms of web ranking. It will help them in understanding the don’ts of comprehensive designing.
Patience is the Key
While handling any client, you need to clarify to him that nothing happens overnight. So, a little patience can help a lot. You can find that many people are not prone to welcome the idea proposed by others. The list may include you as well.
However, over time, after witnessing the progress, they may start liking the things. Naturally, it helps with a more fruitful conversion. Besides, you can successfully gain the highest level of customer satisfaction.
This strategy can help you in winning over the heart of every client who approaches you. If you keep on promising a lot even before starting the project, it might produce less satisfactory results.
However, focusing on fulfilling the needs of your clients may award it with the desired level of perfection. Naturally, it makes you the winner!!