Whenever it comes to promote a business online, most of the owners focus on the next big “growth hack.” They focus on such techniques, which will help them to generate quick results.
Marketing trends always keep changing. Search engine optimisation (SEO) is no exception. Recently some people have said that SEO is unnecessary in today’s modern search engine marketing. A few marketers have also said that SEO is dead.
SEO has the potential, but still, some people have always criticised it. In reality, it takes hard effort to make the most of SEO. You have to put a lot of effort into creating great content. In addition to that, you also have to promote the content sensibly in order to get recognised.
Digital marketing trends have indeed changed a lot in the last few years. But it doesn’t mean that you have to exclude SEO from your marketing mix.
SEO might not fit perfectly in the context of every business, but still, you can use it to boost the visibility of your brand. It will also help you to generate more leads and improve your conversion rate. However, if you use out-dated SEO techniques, then you will end up ruining your search engine ranking.
So here comes the main question, what you can do to level up your SEO game. Well, in this post, we will discuss that.
SEO Is More Relevant
Any marketing technique is not resistant to change. The same rule is also applicable to SEO. Marketers need to comprehend the fact that the SEO technique that works excellent in boosting the organic rank today might not work tomorrow.
Due to this reason, sceptics often say that SEO has become useless. But if you keep yourself modernized and use SEO tactics carefully, you still will be able to boost your organic rank and search engine visibility.
A series of algorithms decide the ranking of a website. Google only shares a few of those algorithms publically. They also update their algorithms frequently.
Now, search engines mainly record user activity, and based on that, they decide the ranking of a website. Google uses around 200 ranking factors to determine which site will rank on the top of the search engine result page for a keyword. In a dynamic and changeable marketing environment like this, it is silly to think that any website can easily achieve and maintain a sustainable result without putting conscious effort.
Now, most of the people perform a Google search to discover a business before visiting them. So you have to ensure that your business has a noticeable online presence. Good services or products still speak for itself, but before that, you also have to ensure that you have an influential web presence.
A growing number of users perform Google searches to find products or services. They also leverage the power of digital voice assistants to get results faster. So if you don’t add SEO in your marketing mix, then you won’t appear in their search result. As a result, you will lose your potential customers to your competitors. So overall, it is fair to conclude that SEO has become more relevant.
You should focus on using SEO to its fullest. Local packs and paid promotions have become the norm. Due to this reason, some people think that using SEO has become obsolete. However, good SEO practice is still an important factor in creating an influential web presence.
If you think carefully, then you will understand that trust and authority are the two most important pillars of improving search engine ranking. SEO can help you to build these two things.
You also have to be flexible with your SEO strategy. We always recommend individuals to update their strategy with popular keywords and current search trends. SEO is not a static thing. If you think that something is not working, then find a different way to do the job.
We have already mentioned the fact that SEO trends keep on changing all the time. Due to this reason, you also have to change your strategy accordingly.
For example, now, many people are performing voice searches to find answers or finding businesses. Due to this reason, most of the marketers are now optimising their site for the voice search. So you can take voice search as the latest SEO trend. In a situation like this, if you want to stay ahead of your competitors, then you have to optimise your website for voice searches.
If you think carefully, then you will understand that when it comes to voice search, the nature of the keyword gets changed. Let us suppose a person is looking for pizza in London. Now, if he performs a regular search, then he will type “London pizza restaurants.” On the other hand, when it comes to vocal search, the search term becomes more natural-sounding phrase. In the same situation, the same person will search with “Where can I get pizza in London” if he performs a voice search.
So this is all for now. Hope the post has helped you to understand that SEO is here to stay.