Google has finally announced the deadline when Chrome will start warning web surfers if the site is insecure. The deadline is July 2018. Here it is important for webmasters to understand the fact that more than 50% of users (worldwide) now use Google Chrome as their primary browser. It means the change will bring a significant impact for the website owners.


This type of warning may cause your visitors to leave the site. As a result, the bounce rate of your site will be increased directly. Most importantly you will also lose your potential customers. Your advertising impressions, eCommerce sales and affiliate clicks will also be affected due to this reason.

How Chrome Will Warn their User

The address bar of Chrome is also known as Omnibox. Chrome will show a direct warning to the users through the Omnibox if the website is not secured. Chrome will show this notification for all the sites that are not HTTPS secured. This is what they have said on their security blog:

“Chrome’s new interface will help users understand that all HTTP sites are not secure, and continue to move the web towards a secure HTTPS web by default.”

What about the Mixed Content Pages

The announcement of the Google did not address whether mixed secure and insecure web pages will trigger the warning or not for the users. So, it is safe to guess that this type of pages will show a mixed signal of secured and insecure content.

Google has also clearly mentioned the fact that their web page auditing tool, Lighthouse has the ability to pick those web pages that will trigger a mixed content warning. On this note they have said:

“Mixed content audits are now available to help developers migrate their sites to HTTPS in the *latest Node CLI* version of Lighthouse, an automated tool for improving web pages. The new audit in Lighthouse helps developers find which resources a site loads using HTTP and which of those are ready to be upgraded to HTTPS simply by changing the subresource reference to the HTTPS version.”

Its Worldwide Impact

This new update will impact almost all the countries in the world. However, its importance will vary from one country to another.

South American businesses need to upgrade to Chrome first because 74.04% South American citizens use chrome to make an online search. 66.77% Israeli use Chrome to access the internet. Check out here the top 12 countries (and continent) in the world that generates the maximum numbers of web request through Chrome:

  1. South America: 74.04 %
  2. Mexico: 68.15 %
  3. Israel: 66.77 %
  4. Spain: 63.49 %
  5. Asia: 50.42 %
  6. Russia: 44.84 %
  7. Africa: 43.7 %
  8. U.S.: 42.63 %
  9. Canada: 41.98 %
  10. India: 41.38 %
  11. UK: 40.75 %
  12. Australia: 39.2 %

Do Businesses Need to Upgrade to HTTPS?

Most of the web hosting service provider is now offering HTTPS certificates at a low cost. Few of them are also offering it totally for free. So, overall it is fair to conclude that businesses won’t feel any monetary problem in order to upgrade to HTTPS.

Well, technical issues can be a reason for which you might want to wait for a while. But any how businesses need to make their website HTTPS-secured by July 2018 unless they will end up losing traffic and increasing the bounce rate of their website.

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