The success of a mobile application depends on a number of significant factors, however, the most essential among them is the entire user experience (UX). If your app is able to deliver quality UX, it would obviously acquire extensive popularity among the larger segment of consumers. Before creating an app, any business owner must conduct a thorough research, in order to clearly comprehend the interactive patterns and psychological underpinnings of his targeted consumers. By doing so he would be able to make an effectual product that would meet the requirements and expectations of all sorts of users. However, accumulating the user data and fashioning the user personas is just the beginning of the long UX journey. In the modern times, individuals tend to have a lot of demands from a simple mobile application. Thus, for optimal user experience, mobile apps must be integrated with high-end features and we are going to explore some of those in detail in the following discussion.
Features that would enhance your Mobile Application User Experience
- A large number of creators do not tend to spend much time on improving the functionality of a mobile app and thus, disappointingly end up with a defective product. According to recent studies, about 90% consumers stopped using a mobile app and about 86% uninstalled or deleted it because of poor performance. Functionality is one of those prime aspects on which a creator must work upon as it would enable users to complete their tasks and accomplish their goals within the stipulated time. One must offer pertinent functionalities, which would encourage users to download an app rather than going back to the traditional desktops.
- The onboarding process of an app determines whether it will succeed or fail in the market. If the user has difficulties in browsing the first few screens, he/she would drop the product without any reluctance. By delivering quality onboarding experience, a creator would be able to attract more consumers and retain the existing ones. The goal of onboard is to show how the app is valuable as well as advantageous for the users, letting them achieve whatever they wish to and that too in a swift and proficient manner. In this phase, a creator could incorporate other strategies and maximize the UX. For example, they could integrate a tutorial, in order to show the users how this particular application works.
- Usability is a broad term, which encompasses design, content, layout of information and many other elements. An app is said to be usable if consumers are provided with enough help by the creator. For example, users could be helped if they are informed that which of the icons are to be tapped, swiped or clicked. However, the creator must be consistent with his gestures and only through that an app would be optimized. For example, if swipe means throwing an item to the trash, it should have the same connotation for all the screens. The icons must be spaced well and the buttons should be big in size. This would avoid all types of selection errors.
The above-mentioned are just among the many features that could create an enhanced mobile application. Integrating the apps with these high-end traits would certainly extract maximum customer satisfaction and allow an organization to achieve all its goals.