A few years back, business owners doubted if they require a mobile version of their website, or in other words, a responsive website that can adapt to any screen size without hassle. After all, desktop-based platforms were performing spectacularly. However, extensive researches over time blew their minds and modified their perceptions. Mobile responsiveness became mandatory.
In 2018, eCommerce stores earned a major portion of their profit from mobile devices. Statistics predicted this particular figure would proliferate at a considerable rate, and by 2021, it will quite successfully outshine desktop sales. Now in following write-up, readers will get to know the need for a mobile shopping cart even when websites designed are responsive.
Benefits of Mobile Shopping Cart or mCommerce
When it comes to eCommerce shopping, approximately 12% of shoppers found mobile sites convenient. Thus, business owners opted for apps that have a mobile shopping cart, also known as mCommerce.
Mobile applications operate in a different way than responsive sites. The latter run on every supported device and users do not have to install any separate app, but the former imparts an exclusive experience to mobile shoppers.
Let us understand few distinct benefits of mCommerce.
- It stresses on unique aspects.
- Unlike noted browsers, mobile shopping carts are considered safe.
- It can even function online.
- It can be much more user-friendly than sites optimized for mobiles.
- It can be changed as per screen.
- mCommerce impressed a larger segment of the population probably because it consumes less data.
- mCommerce are capable of leveraging the phone’s varied components.
- Sensors like camera, microphone, GPS, etc. make shopping seamless.
According to Adobe, about 67% of mobile shoppers like apps and not sites offered by top-notch brands. A mobile app is noted to promote brand loyalty. Owing to speed and engaging content, entrepreneurs, can accumulate substantial amounts of money.
Tips to Design a Mobile Shopping Cart or mCommerce App
Building a mobile shopping cart might seem easy, but in actuality is a challenging and time-consuming endeavor. Be it an iOS or Android app, business owners had to spend a fortune. Presently, through readymade digitized tools, one can get done with a mCommerce app in an affordable manner.
Some necessary features include:
- Admin panel for controlling product management, shipping management, user management, order management, return management, discount management, etc.
- User registration for welcoming new customers. They must put in their email address or contact number.
- Product catalogue with filters and category management will help individuals find what they need quite quickly.
- User login so that registered users can handle their account again in future, and social login for interact via social media channels such as Facebook, Instagram, Twitter, YouTube, Pinterest, etc.
- Order history has been proven quite valuable because most individuals like checking what they purchased throughout a month.
- Advanced search bar to look out for products offered by the concerned company.
- Nearly all contemporary online stores have a wishlist section where individuals can save products they would probably buy in future.
- Integrated payment gateways are ideal for placing prepaid orders, and manage in-app disbursements.
- Push notifications remind individuals about discounts, brand-new launches, and varied other special deals.
- Integrated analytics is highly essential for enhancing the conversion rate as well as sales.
- API integration lets one add well-known APIs for proper business management. Major examples are CRM API, SMS API, Google Shopping API, Inventory Management API, Affiliate Marketing API, Dropshipping API, etc.
A mobile shopping cart completely depends upon business requirements along with revenue models. Remember incorporating excess features will only complicate the entire layout, thus, hamper user experience. Nevertheless, mobile eCommerce practices are relevant to app also. Follow appropriate principles and aim at making apps usable.