“Mobile to overtake fixed internet access by 2014” was one of the biggest headlines that summarize the bold prediction from 2008 by Mary Meeker, an expert analyst at Kleiner Perkins Caufield Byers responsible for reviewing technology trends annually. Then there is Eric Schmidt of Google who exhorted businesses to take the ‘Mobile First’ approach for designing web experiences.
Most of us have known for a long time that people all across the globe are progressively retrieving the internet on a wide range of devices. Instead of the fact that we survive in an epoch of smartphones when it comes to manipulating decision-makers in the company, business owners prerequisite hard statistics emphasizing the prominence of the mobile devices today.
Before dwelling into the business of mobile responsive web design, let’s see why it is important to have so.
- More than half of world’s traffic is now mobile
- Surprisingly, more than 80% of the users use mobile phones inside a physical store to check product reviews, vary prices as well as to locate alternative stores
- Having mobile-friendly responsive site is now an imperative ranking factor that Google has in its algorithm
- As per the words of Google, 61% of the users are more unlikely to return to a mobile site they had trouble accessing and 40% visit competitor’s site rather
- Latest stats suggest that more than 76% of the users have made a purchase online through mobile phones in the last 6 months
People dealing with designing a website on the web were alerted in late 2016 that the search engine giant Google is pivoting in terms of how search results will be ranked. The move was – mobile first indexing. What’s this? Let’s understand it in Google’s own words:
“Currently our crawling, indexing, and ranking systems typically look at the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the content for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.”
To quote in simple terms, mobile is taking great precedence over desktops when it comes to how sites are indexed and how search engines like Google look at its ranking signals.
Astonishing Stats in for of Mobile Responsive Web Design
- More than 82% of Alexa sites (top 100) follow the adaptive design
- 17% of all the websites use RWD and 21% use mdot or .mobi
- 750×1334 is the most popular smartphone screen resolution followed all across the world
- More than 65% of email was accessed on mobile devices in 2017
- On an average, the overall conversion rate on mobile is more than 3X as compared to desktop
- 68% of the digital media time is more spent using smartphones or mobile devices
- The audience of mobile website design is 3 times bigger than the application based audience and it is booming faster
To ensure that the site is ready for Google Mobile index – two different factors should be implemented.
- The site should be user-friendly
- It should be easily accessible
Hope things will turn better and mobile with due course of time and the ones who haven’t been on mobile ready board, the situation might get quite alarming. This is the right time to opt for responsive mobile web design to make it more favourable.