Just there are two million apps in the app store and they are counting each day. Even there are a similar number of apps in the app store having the same effect on the customers on each category and subcategory.
With this data, it is just estimated that the market for app development and design is really attractive and companies like Apple is paying more than $20 billion in the last year for the app developers. As like the SEO, there are both the on page app listings and off page techniques that you can use for improving the optimization of the app store. These techniques will help you to get more install rates and increase the visibility of the apps as well.
Here are some of the ways to improve the rankings of the apps in the app store-
- KEEP THE KEYWORDS
Brands like Apple allows developers to add the keywords to the App store listing. The search algorithms generally use these keywords to show the app in the search results. Thus, it is very important to choose the right keywords that will describe the functioning of the apps. You can use 100 characters for the app keywords. It is better to avoid the long-tail keyword or use the plural form of keywords, the name of the application or misspelling in the keyword naming. You can also separate the keywords with the commas, but do not use the spaces.
- ADD THE KEYWORDS TO THE TITLE
It is better to add the descriptive keywords in the particular titles that you are using, that will increase the visibility of the app up to 10%. This lift you just cannot ignore. In the game of increased visibility, each of the percentage generally counts.
- KEEP THE APP DESCRIPTION USER-FRIENDLY
The apps descriptions are really important for telling people how much the app is important. Here are some of the tips that will help in describing the apps better-
- Use the bullet points and you can break the description in paragraphs
- List the benefits and also the case studies
- Add the information regarding the version number, bug fixes and change made in the new update
- Use the social proof like the testimonials and coverage.
- TARGET THE KEYWORDS HAVING LOW COMPETITION AND LOW SEARCH VOLUME FIRST
Ironically, it is better to become a big fish in the small pond rather than becoming a small fish in the big pond. You can use the keyword research tools for discovering the keywords that are having the low search volume and lower competition. Once, you have made the social proof and credibility, get into it and attack the larger ones.
- CHOOSE THE CATEGORIES THAT DESCRIBE THE CORE FUNCTION OF APP
While selecting the categories, you should focus on the main functionality of the app, but not the secondary functions. Like for example, the Instagram is under the category of photos and videos. The Facebook is under the category of social networking and many more in this way.
- TRY TO AVOID CELEBRITY NAMES OR TRADEMARK IN KEYWORDS
There is no strict policy regarding using the celebrity names and trademarks unless you are getting the permission to do so. If you are not able to show the app as the official app, it is better to have some affiliation.
- MAKE THE APP TITLE DESCRIPTIVE WITHIN 50 CHARACTERS
If your brand is not so popular, there is no recognition of the app among the users. In this field, it is very important to use the keywords for describing the main function of the app so that the user can go through before downloading it. Use the keywords in the title for improving the position in the search and keep everything under 50 characters.
- CREATE FIRST TWO SCREENSHOTS THAT SHOW THE BEST FEATURES
According to the research that is made by Storemaven, more than 60% of the users see the first two screenshots. Thus, when you are designing the screenshots, submit the high resolution images, use the overlay text and annotations for improving the message, show the best features and use the plain background for better user experience.
These are some of the ways to improve the ranking of app in the iOS app store.