The best website is the one that is designed for both search engine and users. It means owners cannot sacrifice the functionality of their website over beauty and the vice versa. Check here, the common six mistakes that owners make when designing their website. These mistakes also prevent their website to rank higher on a search engine for a particular term, phrase or keyword.
Fallacy 1 – A Website Missing H1 Tags
Close your eyes and imagine that you have entered into a website that is designed nicely with the elaborate color scheme, eye-catching font, and amazing background picture. It looks beautiful right? Browsing this website will make you feel like walking in a picturesque garden. However, no matters how good your website looks like but if it misses H1 tags then no one will find it on the search engine. It does not matter the type of your website. Let that be an eCommerce, job portal or travel portal but it is important to ensure that the website contains an H1 tag.
You can hire an eCommerce web design company in India, as well in the other countries in the world to build an online shopping store. You can also consider hiring any other general designer to design the mockup of your travel portal, job portal or a static website. If your designer is professional enough then you will obviously get an eye-catching design for your website. However, designers or developers often forgot some essential elements of SEO. Removing the H1 tag from a website is an offense in respect of SEO because search engine crawlers look at the H1 tags first to determine what the webpage is about.
Having H1 tag and including your target keyword on it enable your website to get found by increasing its chances of ranking higher. The best way of explaining the purpose of a website is by using a keyword optimized descriptive H1 tag on the top of your homepage.
Fallacy 2 – Excessive Popups
Recently Googles has warned all the websites to avoid using excessive pop-ups and intrusive interstitials.
User experience matters most to Google. When it comes to users experience for mobile users, Google gets stricter. Whenever a pop-up appears to the user before he or she can access the main content, it negatively impacts the UX of the site. It can also potentially harm the SEO performance of a website.
So users must take their pop-up strategy carefully especially if they found that organic traffic is declining.
Fallacy 3 – Thin Content
Your product or service pages are the most important page of your website. The higher page rank you will earn for these two pages the more business you will have. Read here some important issues (or factors) about thin content:
- Having all of your products or services listed on a single page.
- Not even having a product or service page
- Having little text on your product or service pages
Fallacy 4 – Using Large Images and Too Much Media Files
Beautiful HD images look amazing on a website. But you also have to be careful with the size of the images used on the website.
Large videos or images directly impact on the load speed of a website that can also result lower ranking.
Google loves those pages that load quickly. You can take this test to understand the load speed of your website.
Taking this test will help you to find out those images that affect the load speed of your website.
Fallacy 5 – Using Text in the Images
Search engine crawler cannot check an image like a human being does. In the below example you will come to find that the designer has inserted text on the image. Google cannot find out what is written there because the text is just inserted on another layer of the image. For Google, it is nothing special but just another picture.
On the other hand, this type of design tactics is not so responsive also. In smartphones, this text and other buttons look very small that will cause poor user experience.
Fallacy 6 – Infinite Scroll
Designing a long scrolling website is really a hot trend in web designing but it can also hurt the SEO performance.
An infinite scroll loads more content as far as a user gets to the bottom of the webpage. So, if your page is not set up correctly then it can potentially harm the SEO performance of your website.
You can design a search engine friendly infinite scroll pages by following the instruction provided by Google Webmaster Blog: visit- https://webmasters.googleblog.com/2014/02/infinite-scroll-search-friendly.html
So these are the top 6 mistakes that you should avoid when designing a website. Before hiring any eCommerce web development company in India or developers form other niches it is important to ensure that their web designing practices will help you to avoid these common web designing mistakes.